As a business owner, your success largely depends on the quality of your team’s work. And to get your team to produce high-quality output, you need to be able to communicate your expectations clearly. One way to do this is by documenting your business systems and processes. However, these systems are only effective if they use clear and specific language that creates context for the team member.
Unfortunately, many business owners use what I call “hollow” words in their systems and processes. These are words that don’t have any meaning on their own and only make sense when you provide context. Using hollow words can lead to misunderstandings and confusion, ultimately resulting in poor performance and low morale.