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John Tonkin


Growing from a corporate training background, John has always working closely with technology and systems, in some of Australia’s leading corporates. He launched his first systems-oriented business in 2000. A passion for systems and a methodology finessed through working with hundreds of businesses across Australia and internationally has contributed to John and the Brain in a Box team being recognised as experts in the field of business systems.

John gets a kick out of seeing proud owners and teams break through the ‘sound barrier’ as they create systems-centred businesses.

Who We Are

Brain in a Box Pty Ltd was founded in 2007 by John Tonkin. Since that time, we have worked with businesses of all sizes, types and industries. Assisting in the creation of robust business systems, we have clients in all the mainland Australian states as well as in New Zealand and Malaysia.

Our Approach

We rely on a methodology honed over the past 25+ years. Drawing on this experience, the Brain in a Box approach to creating systems relies on collaborative development. This means we’re working directly with team members and managers to agree ‘the one best way’ of performing the processes that define a business.

By involving team members, we help build ownership. In turn, this boosts team accountability. Involving the team also helps to remove misconceptions and reinforce desired business practices. And of course this leads to a marked reduction in what we call ‘reluctant compliance’ that can erode business effectiveness and profitability.

The Brain in a Box Team

The Expertise & Know-how That Makes It All Happen

Christine Asuncion

Systems Implementer

I get to turn your draft flowcharts into polished workflows. This prepares them for publishing onto your Google site or other intranet. Our focus is always on making sure that your flowchart is easy to read. Because of this, you’ll find it easier to identify and manage the risks in the process. After mapping thousands (yes, thousands) of workflows I know we do a good job – our clients certainly say so! This makes my job so much more rewarding.

Mika Lumaniog

Client Support Coordinator

I work with you (our client) to make sure that all your ‘props’ are ready to use. All the forms, templates, checklists, directories, registers, etc that make your business sing.

I’ll make sure that you stick to the plan, too! That will help you get the most out of your systems. A quick Zoom meeting here, a follow-up call there. Whatever it takes to help optimise the value in your systems.

Brands We've Helped

We work onsite with every client